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Portfolio examples

Graphic design portfolio examples

A graphic design portfolio is itself a piece of design, so it gets judged twice. The strongest ones are simple, typographically careful, and let each project tell a short story.

Graphic design portfolios, 9 ways.

Layouts made for graphic design, each shown with a full portfolio of work. Open one and click around; every one is a live site.

How to make a good graphic design portfolio.

Five things the best ones have in common, whichever platform you build on. More on our graphic design portfolio website builder.

  1. (01) Lead with the work you want more of

    Put the kind of project you want to be hired for first. Everything on the site is a signal of what you'll say yes to.

  2. (02) Tell each project in three lines

    The brief, what you did, and the result. Credits and your role matter when you worked in a team.

  3. (03) Show the system, not only the logo

    Applications, grids, type and colour in use. A single mark on a white background tells people very little.

  4. (04) Let the site stay out of the way

    A clean index and generous images beat animations. Clients look at your work, not at the scrolling effects.

  5. (05) Add clients, services and a way to reach you

    A short about page with the clients you've worked with and what you offer turns interest into an email.

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About graphic design portfolios

What is a design portfolio?

A curated set of your design projects that shows what you can do and how you think, with each project explained briefly - the brief, your role and the result. It's the main thing studios and clients look at before hiring a designer.

What does a good design portfolio look like?

It's simple, typographically careful and easy to scan. Projects are shown as systems in use, not just logos on white, each with a short explanation. The strongest ones lead with the kind of work the designer wants more of.

How many projects should a graphic design portfolio have?

Six to ten projects is plenty. Pick the ones closest to the work you want to be hired for, and show each in enough depth that someone understands the problem and your solution.

How do I show design thinking in my portfolio?

For a few key projects, show the brief, early sketches or directions you explored, why you chose the final one, and what happened after launch. A few process images and three sentences are enough; case studies don't need to be essays.

Should I include personal projects in my design portfolio?

Yes, if they're good and show the direction you want to go in. Label them as personal or self-initiated so clients understand the context, and keep them in their own collection.

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