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Portfolio examples

Illustration portfolio examples

Art directors look at an illustration portfolio for one thing first, a consistent voice they can commission with confidence. Then they look for proof that you can apply it to their kind of job.

Illustration portfolios, 9 ways.

Layouts made for illustration, each shown with a full portfolio of work. Open one and click around; every one is a live site.

How to make a good illustration portfolio.

Five things the best ones have in common, whichever platform you build on. More on our illustration portfolio website builder.

  1. (01) Show one style, consistently

    If you work in several, lead with the one you want to be hired for and keep the others in their own collections.

  2. (02) Show work in context

    A cover, a spread, a poster on a wall or a packaging mockup shows that you can deliver for a real brief.

  3. (03) Sort by the markets you work in

    Editorial, publishing, children's books, advertising. An art director should find their kind of job within one click.

  4. (04) Keep sketchbooks and process in their own place

    They show how you think and are often what people remember, but they shouldn't crowd the finished work.

  5. (05) List clients and representation

    Past clients, your agent if you have one, and a clear way to get in touch or ask about availability.

Photographing physical work? Read how to photograph your artwork with a phone.

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About illustration portfolios

How do I make an illustration portfolio?

Choose 15 to 25 pieces in one consistent style, the one you want to be hired for. Show several in context - a cover, a spread, a poster - group work by market, and add your clients and a contact link.

What do art directors look for in an illustration portfolio?

A consistent voice they can commission with confidence, evidence that you can work to a brief, and work similar to the job they have in mind. They usually decide in less than a minute, so lead with your strongest pieces.

Should I show more than one style?

Only if each is strong and you want work in each. Keep them in separate collections so an art director can see one coherent body of work at a time. If one style gets you most of your work, lead with it.

Should I include sketches in my illustration portfolio?

A few, in their own place. Sketchbooks show how you think and are often what people remember, but they shouldn't sit between finished commissions.

How often should I update my illustration portfolio?

Every few months, and whenever you finish a piece you're proud of. Remove older work that no longer represents your style, so your portfolio shows where you are now.

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